Katie Winterbottom spoke with us on the AI in Retail & Marketing Stage at the AI Applications Summit in April 2021:
The experience of discovery in digital retail asks a lot the customer. This is the consequence of a two-decade-old paradigm that forces customers to learn to navigate within a set of rigid product taxonomies and hierarchies as defined by the retailer. Recent breakthroughs in AI have unlocked new capabilities that empower us to challenge the historical discovery paradigm, lead a step-change in the space and create a more powerful, interconnected discovery experience. In this talk, we’ll discuss how we’re leveraging deep learning re-imagine how customers discover products and style.
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