Large language models (LLMs) have a tenuous grasp on the truth. They tend to “hallucinate”, providing confident answers to questions that have little bearing on reality. This has typically been considered a weakness of the technology, and something that poses a major problem to practical business use of LLMs. This session will argue the opposite: that hallucinations are not only the most powerful characteristic of this technology, but the characteristic most likely to radically reshape how marketing works. We’ll talk about why that’s the case, and demo some experiments that leverage hallucination as a feature—rather than a bug—of LLMs.
Talk from BrXnd Marketing x AI Conference NYC 2023. May 16, 2023.
The inaugural BrXnd Conference was a day to explore the role of AI in marketing. Learn about the strategic/creative potential of AI for brands—with a special focus on the amazing things that are possible today.
BrXnd.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event featured world-class marketers and game-changing technologists discussing what’s possible today.
The day included presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.
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