Pulling data from Adobe Experience Platform, Path Wise uses machine learning to simulate how much traffic each touchpoint within a customer journey is expected to receive, and then uses Adobe Sensei GenAI to predict how users will respond to a new journey before it is launched, providing accurate data-driven predictions on how users will flow through the stages and engage with their journey.
Learn more about all of the 2023 Adobe Summit Sneaks: https://blog.adobe.com/en/publish/2023/03/22/adobe-summit-sneaks-showcase-visionary-new-commerce-marketing-ai-innovations
Summit Sneaks is where we show off early technology previews of potential features that may or may not get into our products.
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