In today’s highly competitive market, personalized experiences are the key to winning customer engagement and loyalty. But how can you deliver these experiences at scale? The answer lies in a single unified view of your customers, powered by rich first-party customer data. With complete 360 visibility into your customer’s journey, you can predict their next best action and deliver the most relevant experience based on their unique needs and behaviors.
Join this session to learn how to unlock the full potential of your first-party customer data by empowering your data team to collaborate seamlessly with your marketing team by removing technology barriers. Learn how to create a data-driven next-best action (NBA) strategy by building solutions that will set you apart in the competitive landscape and captivate your customers at every touchpoint. In this session, you’ll discover:
– The critical importance of personalized experiences in today’s hyper-competitive market Proven strategies for building a data-driven NBA approach that drives results
– See a live demo of how Snowplow and Databricks can be combined to produce powerful ML models for NBA revolutionizing your customer data strategy
– Best practices for fostering strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences
Don’t miss out on this opportunity to unlock the full potential of your first-party customer data and revolutionize your customer engagement strategy.
Talk by: Yali Sassoon
Connect with us: Website: https://databricks.com
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