Databricks has been an essential part of the Conde Nast architecture for the last few years. Prior to building our centralized data platform, “evergreen,” we had similar challenges as many other organizations; siloed data, duplicated efforts for engineers, and a lack of collaboration between data teams. These problems led to mistrust in data sets and made it difficult to scale to meet the strategic globalization plan we had for Conde Nast.
Over the last few years we have been extremely successful in building a centralized data platform on Databricks in AWS, fully embracing the lakehouse vision from end-to-end. Now, our analysts and marketers can derive the same insights from one dataset and data scientists can use the same datasets for use cases such as personalization, subscriber propensity models, churn models and on-site recommendations for our iconic brands.
In this session, we’ll discuss how we plan to incorporate Unity Catalog and Delta Sharing as the next phase of our globalization mission. The evergreen platform has become the global standard for data processing and analytics at Conde. In order to manage the worldwide data and comply with GDPR requirements, we need to make sure data is processed in the appropriate region and PII data is handled appropriately. At the same time, we need to have a global view of the data to allow us to make business decisions at the global level. We’ll talk about how delta sharing allows us a simple, secure way to share de-identified datasets across regions in order to make these strategic business decisions, while complying with security requirements. Additionally, we’ll discuss how Unity Catalog allows us to secure, govern and audit these datasets in an easy and scalable manner.
Talk by: Zachary Bannor
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