Accurate, reliable, and timely data is critical for CPG companies to stay ahead in highly competitive retailer relationships, and for a company like the Hershey Company, the commercial relationship with Walmart is one of the most important. The team at Hershey found themselves with a looming deadline for their legacy analytics services and targeted a migration to the brand new Walmart Luminate API. Working in partnership with Advancing Analytics, the Hershey Company leveraged a metadata-driven Lakehouse Architecture to rapidly onboard the new Luminate API, helping the category management teams to overhaul how they measure, predict, and plan their business operations.
In this session, we will discuss the impact Luminate has had on Hershey’s business covering key areas such as sales, supply chain, and retail field execution, and the technical building blocks that can be used to rapidly provision business users with the data they need, when they need it. We will discuss how key technologies enable this rapid approach, with Databricks Autoloader ingesting and shaping our data, Delta Streaming processing the data through the lakehouse and Databricks SQL providing a responsive serving layer. The session will include commentary as well as cover the technical journey.
Talk by: Simon Whiteley and Jordan Donmoyer
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