Tune in to this on-demand webinar from the first Yelp Ad Summit to hear from Scott Symonds (General Manager, Client Services at The Trade Desk), Madan Bharadwaj (CEO and Founder at M^2), and Paul Baumgarthuber (Chief Marketing Officer at LaserAway) as they do a deep dive on how to best measure the effectiveness of your advertising, while particularly examining the folly of last click attribution.

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