With the proliferation of video content and flourishing consumer demand, there is an enormous opportunity for customer-centric video entertainment companies to use data and analytics to understand what their viewers want and deliver more of the content that that meets their needs.
At DIRECTV, our Data Science Center of Excellence is constantly looking to push the boundary of innovation in how we can better and more quickly understand the needs of our customers and leverage those actionable insights to deliver business impact. One way in which we do so is through the development of Viewership Personas with cluster analysis at scale to group our customers by the types of content they enjoy watching. This process is significantly accelerated by a unified feature store which contain a wide array of features that captures key information on viewing preferences.
This talk will focus on how the DIRECTV Data Science team utilizes Databricks to help develop a unified feature store, and learn how we leverage the feature store to accelerate the process of running machine learning algorithms to find meaningful viewership clusters.
Talk by: Malav Shah,Taylor Hosbach
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