🔌 Brands: Rewired
Adam Yates, Affinity
In this session, we’ll hear about the impact that millennials and Gen-Z smartphone consumption has on effective advertising. The session will explore the opportunities for brands to lean into this growing consumer base and share insights and examples of disruptive display advertising from leading brands. We’ll also hear how marketers can engage, entertain and excite audiences using their smartphones, to enhance brand experiences and stimulate interaction.
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