🔌 Brands: Rewired
Supriya Dev-Purkaystha, Microsoft
Dino Myers-Lamptey, The Barber Shop
In this session, we’ll hear how Microsoft has been rewiring its brand. We’ll find out how the brand has evolved and how technological innovation such as AI is changing how consumers know and interact with the Microsoft brand as we know it. We’ll also hear about Microsoft’s responsibility journey which has been core to its evolution.
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