⚡ Deep Dive: Cutting Through
Pete Markey, Boots
Kendra Rogers, Outvertising
Mark Linford, VMLY&R
Ahead of the release of the first Outvertising Consumer Report later this year, the LGBTQIA+ advocacy group’s Kendra Rogers speaks to Pete Markey, CMO of Boots, about its Christmas campaign. This session will uncover the journey from brief to screen, sharing the challenges and obstacles to making inclusive work. We’ll also hear about the role and responsibility of advertisers when considering their media spend, how inclusive creative can drive effective cut through, and the opportunities to balance business effectiveness and brand purpose.
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