⚡ Deep Dive: Data, insights, effectiveness, and performance
Greg Endean, Beeswax
Ellie Edwards-Scott, The Advisory Collective
In this session we will hear how data, automation and AI are changing advertising. Greg will explore how data-driven strategies are creating new opportunities for customisation and the use of AI and discuss the need for more data scientists and engineers. Greg will also address the impact of automation and AI on culture and teams, as well as different digital media channels. Finally, he will provide his perspective on whether brands should build their technology or leverage existing solutions.
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