Olivier Nguyen Quoc spoke with us on the AI in Retail & Marketing Stage at the AI Applications Summit in April 2021:
3rd advertiser in the world, L’Oréal Group produces and sells beauty products from mass market to luxury cosmetics. Its marketing teams have developed a long last expertise in innovating in video advertising. Their success follows a folds strategy:
1. A global brand strategy: Ensuring brand universe coherence around products.
2. A local adaptation strategy: Adapting advertising content to local market specificities.
However, due to their scale and the digital transformation of advertising landscape, brands could meet some difficulties identifying and analyzing content that works.
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